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Monday, September 7, 2009

Carol Vernallis

She suggests that the jumping camera focus is like the camera in place of our eyes, doing what we do when we listen. However, this is predefined for us by the Director - we have even less choice to look away/outside of the Director's choice than we do in film - do you agree?

I do agree to some extent in that when you watch a music video it's harder for the audiences to create there own judgments of it without looking into it in further detail. The pace is so fast, with really quite cuts so its hard to look outside what you see and create your own images. With film there are different interpretations and with longer shots you have time to look not only at the action but what's around as well.


She says music video is more like listening than viewing - do you agree?

I disagree to an extent in that music video is often about the pleasure of watching, providing entertainment. It helps if you like the song too, obviously if you don't like the music your less likely to watch it. But usually i watch music videos when there's nothing else on TV or something, because I enjoy watching them, not necessarily I just want the music (I could quite easily put on my iTunes...). However sometimes I will stick on a music channel while I'm doing other things because you don't have to give them your full concentration, you can just listen to the songs.


"We compensate imaginatively for what we do not see in the frame" - Agreed?

Yes but I think thats true with most visuals whether music video or film... But if you were to see a series of images you create menaings between them. E.g. if you were to see a woman looking longily, and a man you would create romantic links.

The constant motion in a music video and the variances it shows mean that a strong CU is a stable point. The music video "brings us towards these peaks, holds us against them, and then releases us" - do you agree?

Yes I agree the 'vanity shots' is a staple point and music videos draw you into this and then release you with either narrative or more performance.

Is the viewer "sutured (stitched) into the diegesis of the film world through the editing"?

Yeah I believe this to be true and the editing is what creates the narrative, and by chanign the editing you could change the order of the story.By editing in certain ways you are submerged into the videos world and feel almost attatched to it.

Music video is freer in terms of viewer identification and perspective - agreed?

Um, I'm not sure if I agree with this. Definately there is a lot more choice for the concept and for the director but, unlike movies, it is harder to establish different interpretations and perpectives.
Carol Vernallis believes the image alone cannot tell the story - do you agree?

Yes I agree. Often it's the lyrics that tell the story and the visuals do not always link. Often its the lyrics that tell the story and the images seem unrelated and you have to really listen to the words of the song to understand the story. Also the music is there to create atmospheme, for example in a love song, and the images alone might not give the full story.

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